'Zune'scape

http://www.smh.com.au/news/breaking-news/new-microsoft-mp3-player-targets-ipod/2006/07/22/1153166619002.html
Microsoft is ready to release their new Zune brand and spread the joy and goodness to the world, or so Microsoft executives would say. Now I am not exactly sure what is detailed in the Zune brand. All I know for sure is that it will include a new mp3 player from Microsoft that they will attempt to use to kill the iPod or at least take some of the marketshare(may I be the first to say if the mp3 player is cheaper then the iPod with the same amount of storage put me in line for it) and some sort of iTunes rivaling store. I don't know if WMP 11 is included in the Zune brand, tip of the hat to Microsoft for it regardless, but it is definitely going to be co-operating with it. Also there are plenty of rumours of a Portable gaming device coming from microsoft to compete with the PSP and in their dreams, the DS(also Sony's dreams as well). I think that this entire Zune thing may just be an attempt by Microsoft to take market share away from their two biggest competitors, Apple and Sony.